The Mexico nationwide staff revealed a brand new crest in its first visible change in 33 years.
El Tri’s emblem now options the identify of the nation in large letters and a extra summary define of the iconic eagle. The opposite emblematic parts embody the colours of the flag, the Piedra del Sol [sun stone], and the ball.
Mexico will carry the rebrand into the 2022 World Cup — assuming the staff qualifies as it’s at present positioned to do — as a manner of modernizing its picture.
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Why did the Mexico nationwide staff change its crest?
“It got here time to acknowledge the perfect components of our previous, however modernize ourselves as properly,” Mexican soccer federation president Yon De Luisa instructed The Athletic. “We could not permit ourselves to get to 2026 (when Mexico will likely be one of many World Cup hosts) with a mark that wasn’t modern.
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“It was a chance that we needed to capitalize on. We have been lucky to have been suggested by a number of design retailers and in the long run, we acquired huge help from our sponsor and business associate, Adidas.
“Their design experience allowed us to create this new picture. We examined it (through focus teams) all through Mexico and the outcomes have been very optimistic.”
Mexico in 2022 World Cup qualifying
With 14 factors from eight matches, El Tri are in strong form to succeed in Qatar with six matches left to play.
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The Mexican facet is at present in third place in CONCACAF regional qualifying, with the highest three groups mechanically qualifying for the World Cup and the fourth-placed staff heading to a playoff towards a qualifier from the Oceania area.
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